Graphic Design and Advertising


Upon graduation from Cooper Union in 1960, having been less-than-thrilled with the world of “fine art” as presented in that time and place, I was delighted to find a profession called “graphic design” in a course taught by the great Rudy de Harak. It was an eye-opener. I always say that Rudy taught us “the concept of a concept.” Not only might this professional route lead to a means of making a living, it also seemed a way to have a wonderful time while doing so. I loved the amalgamation of words and images it provided. Eventually, this discipline lead to me a lengthy career in advertising, initially as an art director, but later on as a creative director.

 

 

LGFE 1981. Writer: Barry Hoffman. Illustrator: Marvin Mattelson

 

LGFE 1981. Writer: Kevin O’Neill. Typographer: George Abrams

 

LGFE 1984. Writer:John Schmidt. Illustrator: Children from a local nursery school.

 

LGFE 1985. Writer: Bob Sarlin.

 

LGFE 1981. Writer: Kevin O’Neill. Illustrator: David Heffernan

 

LGFE 1984. Writer: Kevin O’Neill. Illustrator: Fred Marcellino

 

Wells Rich Green 1990. Writer: Hy Abady.

 

Wells Rich Green 1990. Writer: Hy Abady.

 

Arista Records, 1978.

 

Arista Records, 1978

 

 

1998 -2003 J. Walter Thompson
Senior Partner / Creative Director

1992-1998 Free-lance art direction for Young and Rubicam (1 year), DMB&B (1 year), McCaffrey & McCall (6 months), Chiat Day, Saatchi, Lord Dentsu, Siegal & Gale, Doremus (1 year) and others.

1990-1992 Wells, Rich, Greene
Sr. VP / Associate Creative Director

1988-1990 Lord Geller Federico Einstein
Sr. VP / Associate Creative Director

1988 N. W. Ayer
VP / Creative Supervisor

1986-1988 J. Walter Thompson
VP / Sr. Art Director

1980-1986 Lord Geller Federico Einstein
VP / Sr. Art Direcator

1977-1980 Arista Records
Sr. Art Director

1970-1977 Marcellino Studios
Art Director/Designer

1965- 1970 CBS, Columbia Records
Art Director/Designer

1960-1965 Ovesey and Strauss, Regina Ovesey Inc., James Valkus Inc., Doubleday Publishing, Pavey, Jones & Lewis, assistant art director/graphic designer

Education
Cooper Union
Graduated first in class in 1960

 

 

Jean Marcellino graduated with honors from Cooper Union as an advertising design major in 1960. After some initial jobs in advertising, publishing, sales promotion and industrual design firms, she became an art director/designer at Columbia Records, creating ads and album covers for many popular acts.

During the early 1970s, in addition to raising a son, she and her husband Fred, an illustrator/designer, formed a graphic design studio, specializing in book jackets, record album jackets, and corporate identity development. For three years she headed the advertising arm of creative services for Arista Records.

In 1980 she joined Lord, Geller, Federico, Einstein, a highly creative and prestigious ad agency, achieving a vice-presidency two years later. During her seven years there, she worked on many accounts, including The New Yorker, and Fuji Audio Tape. For five years her primary account was IBM Corporate, for which her work earned many industry awards.

Her next position was with J. Walter Thompson where she continued her presence on the IBM business. Other responsibilities included work for Kodak Batteries, Wedgwood, and Slice. She then moved to N. W. Ayer as a Creative Supervisor on Gilette before returning to LGFE as a Sr. VP/Associate Creative Director on the Hennesey  Cognac and Codex accounts.

For two years she created and supervised advertising at Wells, Rich Greene on Benson & Hedges, Sheraton Hotels, and the Chase Manhattan Bank.

In early 1993, she decided to strike out on her own. After a brief submersion in computer courses at The School of Visual Arts, she began to free-lance as both an art director and graphic designer. She worked with many agencies, including Chiat Day (New York Life Insurance), Young & Rubicam (Digital Computers, Light & Lively Cottage Cheese, Jell-o), McCaffrey & McCall (Hartford Life Insurance, Robutussin, A&E Network, Tiffany), Lord Dentsu (Radio Shack), Saatchi & Saatchi (British Airways), Siegal & Gale (Chubb Insurance, Caterpillar, Lincoln Savings Bank), and DMB&B, where she created television commercials for Proctor & Gamble brands, including Vicks Vaporub, DayQuil, and Clearasil. For over two years in the late 1990s, she freelanced at Doremus, an agency which specializes in the financial category.

In 1998, Jean returned to J. Walter Thompson as a Senior Partner and Creative Director, working exclusively on the Merrill Lynch account. Her primary focus was on print advertising for the Global Markets and Investment Banking divisions, as well as for arts sponsorsip. 

Jean’s work has won awards from Clio, The One Show, Communication Arts, the Stephen Kelly Awards, The Art Directors Show, Andy, AIGA, Internatioal Festival, The Creativity Show, and many others.